PORTFOLIO
Geo Organics
A fictitious rebrand of a UK based organic food company with an emphasis on representing their partnership with organic Fair Trade farmers in Africa, China and Mexico.
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Help Roxi Walk
Co-founded and branded a children’s charity for my niece so that one day she could walk unaided as she suffers from cerebral palsy. Resulting in raising £50,000 in 15 months.
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233 Miles Design Festival
Founded and branded the first ever student graphic design festival held in London with 3 prolific speakers: Adrian Shaughnessy, Michael Johnson & Alan Kitching. Sponsored by Fedrigoni, Eye, Computer Arts, Moo, LEON & Cawston Press.
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Plymouth Film Festival
I was asked to brand the first ever Plymouth Film Festival. The identity needed to capture the rich film history of the city and promote the festival on an international scale.
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C-LAB Microbrewery
Inspired by the Carlsberg Laboratory, hence the abbreviated name is an experimental beer brand for anyone interested in the art of science behind brewing the perfect beer.
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Edinburgh PLayhouse
The largest theatre in the UK deserves it’s own unique visual identity. This was achieved through a system of patterns and photography that reflect the architecture of the building and the exhilarating experience of the theatre.
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The Local
A scheme to help pub landlords hold events and keep their pub alive. The design has a hand crafted look to reflect the people that use the pubs. Everything is easily reproducible to save money with the use of one colour black printing.
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Design Society
I lead a team of 12 people to organise 11 guest lectures, 3 exhibitions, 1 film screening, 4 portfolio review workshops, 1 studio visit and 1 letterpress workshop all in 1 academic year.
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Design Museum
Design progresses when designers break boundaries. My rebrand is a step forward for the museum with the use of a forward slash and directional lines. Animation and light installations also help to bring the museum into the 21st century.
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Explore Collect Remember Prague
Contains all the items you will need to have the best holiday possible. It will help you find and perfect all the tourist destinations, capture beautiful photographs and remember your holiday through learning how to properly collect holiday souvenirs.
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ICE Cocktail Club
A colourful but sophisticated brand that uses the ghostly rim of a glass and a simple tagline, referring to the club as a commodity you can’t live without.
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AleTalk
Will & Ben wanted the identity to reflect their name and the way they work. They love drinking ale at the pub and they get their best ideas doing so, therefore I created a flexible identity covering all aspects of their profession.
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ABOUT
Hello
My name is Jonny Aldrich and I am a graphic designer with a passion for branding, identity and packaging.
I have lived in Ashby de la Zouch all my life, it’s a small town in the East Midlands of the UK and we make 3 types of big crisps brands, McCoys, Mini Cheddars and Hula Hoops.
I use Ashby's Crisps as a metaphor to show my ambitiousness to succeed in the world of graphic design.
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CONTACT
All Works © Jonny Aldrich 2015